digital sales enablement
We support you in improving your sales processes
Selling is no longer the result of a "face-to-face" activity, but the sum of many actions, most of which are carried out independently by customers, who independently inform and evaluate their purchasing choices on digital channels, even before they manifest themselves to the company.
With a mix of expertise, multichannel technologies and quality content, we will guide you to manage such complex sales processes with awareness and efficiency, offering technical support and training for your teams.
Always with your customers, even when they’re on their own
The advent of digital has provided companies with tools to reach out to customers through different channels, but it has also changed customer behavior: customers choose how, when, and by what means they talk to the company; they are more knowledgeable and demanding; finally, they seek a personalized and curated buying experience. For this reason, too, many companies are embarking on a Digital Transformation journey to improve sales performance by leveraging technology. But the adoption of technological supports is only one part of the process: it is important to carry out a complete Sales Transformation, which prepares the company's people to manage sales processes according to a new concept, no longer linear and totally in the hands of the company, but fragmented, distributed across different channels, digital and physical, and constantly evolving.
Solution
We will bring new energy to your sales processes
If you want to generate strong customer relationships and drive leads to your products and services, then content is key. The first step in your Digital Sales Enablement strategy will be to study valuable content that becomes the focus of your marketing, sales, and customer service activities.
We will design for you and together with you the most suitable content to accompany your customers from first contact with the company to purchase and beyond: it will form the basis of a long-term relationship, setting the stage for new buying options and positioning your brand as a reference in the industry. We will leverage the most efficient advanced CRM capabilities to capture data from digital and physical touchpoints and qualify each contact, providing them with personalized responses and experiences. With marketing automation, many operations will become automated and create a fluid pathway that combines operational marketing, lead generation, and sales.
We guide you in enhancing digital sales skills
Our Digital Sales Enablement solutions are designed to improve your company's sales processes, enhance your people and equip them with the most sophisticated technological tools. We will guide you in identifying and adopting the most productive way of working, involving all departments that have contact with the public and establishing a process of continuous improvement. We will operate with a proven mix of elements, adapting strategies to multichannel, integrating the best performing technological tools, and training your teams through training sessions and shadowing moments.
Benefits
Cross-disciplinary skills and tools
Streamlining your online sales processes will enable you to achieve several results:
- enhance the digital sales skills of your teams;
- successfully preside over all moments of customer contact;
- maintain control of information sources throughout the buying journey;
- qualify each contact based on their behavior and needs;
- provide the sales network with new tools to free up time to spend on value activities;
- set metrics capable of measuring process efficiency and making data-driven decisions.
These benefits will spread across your company's departments:
Sales
Sales teams, thanks to the use of digital tools and the profiled and accurate identification of contacts, as well as the automation of many functions, will be able to dedicate themselves in a targeted and personalized way to the most promising leads, with a commercial advantage and improved customer experience.
Marketing
More comprehensive management of sales processes and the use of tools that offer a clear and immediate read on prospects will guide marketing in building highly effective campaigns and identifying the most promising target audiences and leads to share with sales.
Customer Service
Your customer service will become the flywheel that not only manages after-sales, but stimulates cross-selling processes or re-purchase logic, interacting with sales staff and making the customer experience more fulfilling.
SUCCESS STORIES
Digital Sales Enablement: programmed to sell
Through a sophisticated Digital Sales Enablement project, we supported TeamSystem in a reorganization of sales processes, which enabled the acquisition of new customers and the retention of existing ones, while also promoting upselling actions.