Image

Woolrich - Single Customer View

Single Customer View: information makes sales

By implementing an accurate and reliable Single Customer View and establishing an innovative strategic-organizational approach to enterprise data management, we have equipped Woolrich with a consistent, real-time view of data from the company's multiple touchpoints, benefiting marketing, sales and customer care activities.

The iconic Woolrich brand, a true piece of American history and synonymous with warm, durable outerwear, began in the 1980s to partner with Bologna-based WP Lavori in Corso, which promoted its global reach and opened its first flagship stores, eventually acquiring 80 percent ownership in 2016.
Today Woolrich International is a subsidiary of the Luxembourg fund L-Gam, which holds the majority stake, and Japan's Goldwin. Woolrich International distributes its collections, declined in the Woolrich John Rich & Bros and Woolrich Outdoor lines, through a network of 32 single-brand stores in 45 countries.

Woolrich_Azienda

Challenge

Turning data into profit

Woolrich felt the need to increase the effectiveness and profitability of its traditional and digital sales channels, starting with capitalizing on the vast amount of qualitative and quantitative information regarding its customers, collected over time from the different touchpoints. The difficulty was the storage of this massive amount of data: in heterogeneous formats within silos that did not communicate with each other. In addition, the introduction of GDPR made it essential to update personal customer data.

Woolrich_Case

Fill out the form to learn more about this project