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Success Stories

Viessmann - Content Creation

Content Creation: quality pays (and sells)

The production of quality content, strategically conceived and guided by an accurate and up-to-date Single Customer View, allowed us to support Viessmann in the creation and management of effective online campaigns dedicated to the awareness of the brand's offer and, more specifically, the campaign focused on the "110% Superbonus," which achieved a high degree of effectiveness and produced significant results.

The German Viessmann Group is a leading multinational manufacturer of heating, refrigeration and air conditioning systems for home, business and industry. Founded in 1917, it is still a family business, but characterized by a strong international focus evidenced by its 22 production sites in 12 countries and more than 120 foreign subsidiaries. Viessmann has about 12,300 employees and the group's turnover exceeds 2.65 billion euros (54 percent of which is generated abroad). It has been present in Italy since 1992, with an office in Pescantina, in the province of Verona. Research, innovation and commitment to the environment make Viessmann a pioneering company ready to meet the challenges of the future and achieve the highest technological standards.

Viessmann_Azienda

Challenge

Intercepting interest and becoming a reference

Viessmann wanted to make the most of the opportunities presented by the 110% Superbonus, the incentive included in the May 2020 PNRR, which provided a 110% tax deduction for the implementation of certain interventions, including those aimed at building energy efficiency.

Viessmann's Superbonus 110% campaign aimed to provide a comprehensive answer to questions about the tax deduction to interested customers, who were on the one hand attracted by the idea of taking advantage of the opportunity to renovate their home systems at virtually no cost, but on the other hand extremely confused by the lack of clear guidelines and the complexity of the topic.

Contextually with lead generation, Viessmann also aimed to use the campaign to:

  • improve the customer experience;
  • improve search engine rankings;
  • propose the brand as an industry benchmark on the topic of Superbonus;
  • present new products and solutions offered to access the incentive.

Viessmann_Case 26

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