--- title: "Content Creation: Effective Online Campaigns for Viessmann" description: Learn how we supported Viessmann in creating and managing effective online campaigns with precise Single Customer View and quality content. image: https://www.neosperience.com/hubfs/00_NSP2024_Website/03_Case%20Histories/Loghi%20Clienti/Logo_Viessmann.png --- - [ Applied AI ](https://www.neosperience.com/applied-ai?hsLang=en) - [ Digital Enablement ](https://www.neosperience.com/digital-enablement?hsLang=en) - [Success stories](https://www.neosperience.com/en/success-stories) - About     [en](https://www.neosperience.com/en/success-stories/viessmann-content-creation)   |   [it](https://www.neosperience.com/successi/viessmann-content-creation) ** ### [Applied AI](https://www.neosperience.com/applied-ai?hsLang=en) [Applied AI Neosperience's Applied AI transforms innovation into tangible business impact by extending human capabilities and making processes smarter, more agile and future-ready. ](https://www.neosperience.com/en/applied-ai?hsLang=en) [Declaro The AI configurator that turns managing complex products into a powerful planning and sales tool. ](https://www.neosperience.com/en/applied-ai/declaro?hsLang=en) [Bleen The AI-powered Intelligent Insight Engine that simplifies and improves search through semantic algorithms, data augmentation, and an intuitive interface. ](https://www.neosperience.com/en/applied-ai/bleen?hsLang=en) [Automate The AI Intelligent Document Processing (IDP) solution that automates the management and extraction of information from any kind of document. ](https://www.neosperience.com/en/applied-ai/automate?hsLang=en) [Pulse The AI platform that creates a Digital Twin for process monitoring, optimization, and predictive analytics. ](https://www.neosperience.com/en/applied-ai/pulse?hsLang=en) [Lead Champion The B2B lead generation platform that identifies the companies visiting your website with AI. ](https://www.neosperience.com/en/applied-ai/lead-champion?hsLang=en) [Neosperience Health Patient Relationship Management solutions that combine the power of AI with empathy in an omnichannel support suite throughout the patient journey. ](https://www.neosperience.com/en/applied-ai/health-tech?hsLang=en) [Agile Development Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/applied-ai/agile-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/applied-ai/custom-solution?hsLang=en) ### [Digital Enablement](https://www.neosperience.com/digital-enablement?hsLang=en) [Digital Enablement Solutions that intelligently connect data, processes, and systems to build the digital architecture that underpins today's business and enables tomorrow's business. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [ERP Soluzioni di Enterprise Resource Planning su misura per ogni azienda: personalizzate, efficienti, flessibili, scalate e integrate. ](https://www.neosperience.com/en/digital-enablement/erp?hsLang=en) [Business Intelligence Advanced services and platforms to digitize management and control processes and obtain aggregated, usable and integrated data. ](https://www.neosperience.com/en/digital-enablement/business-intelligence?hsLang=en) [CRM HubSpot-based Customer Relationship Management solutions that increase the profitability of sales and contact channels. ](https://www.neosperience.com/en/digital-enablement/crm?hsLang=en) [Digital Experience B2B websites, applications, and omnichannel experiences based on an evolving, reliable, and measurable structure. ](https://www.neosperience.com/en/digital-enablement/digital-experience?hsLang=en) [E-Commerce Modular, flexible, and high-performance e-commerce solutions: customizable to suit your business needs. ](https://www.neosperience.com/en/digital-enablement/e-commerce?hsLang=en) [Retail Revolution Our cloud-based clienteling suite that digitizes the in-store shopping experience and helps you overcome checkout line limitations. ](https://www.neosperience.com/en/digital-enablement/retail-revolution?hsLang=en) [Agile Cloud Services Experience and expertise in development and Cloud to design complex digital solutions for your business. ](https://www.neosperience.com/en/agile-cloud-development?hsLang=en) [Custom Solution Engineering Development of customized solutions to enhance processes, decisions, and interactions. ](https://www.neosperience.com/en/contact-us?hsLang=en) ### About [Work with us Innovation is an ongoing challenge. 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The German Viessmann Group is a leading multinational manufacturer of heating, refrigeration and air conditioning systems for home, business and industry. Founded in 1917, it is still a family business, but characterized by a strong international focus evidenced by its 22 production sites in 12 countries and more than 120 foreign subsidiaries. Viessmann has about 12,300 employees and the group's turnover exceeds 2.65 billion euros (54 percent of which is generated abroad). It has been present in Italy since 1992, with an office in Pescantina, in the province of Verona. Research, innovation and commitment to the environment make Viessmann a pioneering company ready to meet the challenges of the future and achieve the highest technological standards. ![Viessmann_Azienda](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/05_Viessmann/Viessmann_Azienda.png?width=1260&height=1260&name=Viessmann_Azienda.png) #### Challenge ## Intercepting interest and becoming a reference Viessmann wanted to make the most of the opportunities presented by the 110% Superbonus, the incentive included in the May 2020 PNRR, which provided a 110% tax deduction for the implementation of certain interventions, including those aimed at building energy efficiency. Viessmann's Superbonus 110% campaign aimed to provide a comprehensive answer to questions about the tax deduction to interested customers, who were on the one hand attracted by the idea of taking advantage of the opportunity to renovate their home systems at virtually no cost, but on the other hand extremely confused by the lack of clear guidelines and the complexity of the topic. Contextually with lead generation, Viessmann also aimed to use the campaign to: - improve the customer experience; - improve search engine rankings; - propose the brand as an industry benchmark on the topic of Superbonus; - present new products and solutions offered to access the incentive. ![Viessmann_Case 26](https://www.neosperience.com/hs-fs/hubfs/00_NSP2024_Website/03_Case%20Histories/02_CRM/05_Viessmann/Viessmann_Case%2026.png?width=1920&height=1280&name=Viessmann_Case%2026.png) #### Proposed Solution ## Profiled content for successful Inbound Marketing We developed a content marketing project for Viessmann, according to the most effective logic of the Inbound methodology, aimed at building a customer acquisition path. Thanks to the advanced features of the CRM platform, we identified for each individual contact a precise Single Customer View, thus being able to have the necessary data for the development of the editorial plan, which included: - an in-depth "pillar page" containing all the information on the 110% Superbonus: from updates on regulations, to access criteria, to technical issues, to all the FAQs that customer service was answering every day; - in-depth blog posts on more specific topics mentioned in the pillar; - video pills in which Viessmann engineers told about different aspects of the Superbonus; - ebooks offered for download and aimed at lead generation. We created quality content, profiled in an extremely precise way, devoting great attention to the choice of themes and keywords, to bring to life dynamic navigation workflows that are functional to different customer profiles/behaviors and different conversion possibilities. We carried out the campaign in constant interaction with Viessmann's marketing and sales departments and engineers to be assured of creating content that spoke clearly and competently to different target audiences. #### Results ## Relevant content for quality results The definition of precise and efficient workflows and the creation of quality content, profiled on the different types of potential customers, led to a marked increase in engagement with the contacts generated by the blog. In the first phase of the campaign, which lasted from May to June 2020, there was a significant increase in more metrics than in the previous period: - + 100% visits to the blog; - + 56% new quote requests; - + 80% new contacts.   **Image Credits: © 2024 [A CARRIER COMPANY](https://www.viessmann.it/)* #### DID YOU APPRECIATE THIS SUCCESS STORY? ## Contact us to find out what we can do for your company. Contact us ## How can we empower your business? Thank you for filling out the form. 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