We accompanied Veneta Cucine in its construction of an effective online presence through a real digital transformation, which started with the design of the new site and continued with the use of all the most performing B2B and B2C digital marketing tools. An operation that has led the Venetian company to become a reference in the sector on a national and international scale.
Veneta Cucine is a family business with more than 50 years of history, which started as a local business in 1967 and has come to market today as Italy's largest kitchen furniture platform. The company's steady growth has been made possible by a farsighted vision of the founding family, which has been able to respond to the need for mutation of the business model from entrepreneurial to managerial and is supported by an extraordinary range of models and variants: 10 systems, 40 models on 5 different bodies, generating 300 color and material variants, with endless possibilities for customization such that 90,000 kitchen-systems are placed on the market each year.
From 2021, Veneta Cucine is committed to international business development.
Veneta Cucine operates in a highly competitive and varied sector, characterized by consolidated dynamics at the retail level, and communicated to us the need to indulge and strengthen its positioning advantage through a development of the online channel that would allow a clear distinction from the competition, greater user engagement and a diffusion of the brand to foreign markets.
Grazie!
We responded to Veneta Cucine's request to strengthen its digital activities to preside over the online channel and expand the foreign market, with an articulated proposal that included the restyling of the website, the creation of mini-sites to support dealers and digital marketing actions aimed at offering the brand greater visibility and intercepting quality leads.
Thanks to an in-depth CRO and UX analysis, we derived important indications for the re-working of Veneta Cucine's website, in a B2B2C key, taking particular care of the user experience and functionality on mobile devices and engaging visitors through a design characterized by great modernity and strong impact of images.
The new site, launched in 2019, welcomes visitors by accompanying them to discover the collections and new products offered by the brand, combining content and performance and presenting them with accurate and complete product sheets and effective call-to-actions for downloading the catalog and finding the nearest retailers. An element of engagement and interaction with the user are "The life stories," anecdotes and moments experienced in what is the elective environment for everyday life, which the visitor is stimulated to discover, follow, enrich with their own narratives and share on their social networks.
To offer Veneta Cucine efficient management of its sales network while maintaining coordination of brand communication, we built for the company a centralized platform for simplified creation of mini-sites dedicated to retailers, through which the company conveys messages in line with its communication strategy, but at the same time allows individual stores to operate independently in customizing information regarding their showroom.
To support the need for strengthening brand awareness in relevant markets and enhancing the effectiveness of the site, we supported Veneta Cucine with digital positioning operations, creating advertising campaigns, promotional landing pages, pay-per-click campaigns, design blogs, designer contests and digital storytelling projects.
The new way of using the website, the digital content strategies linked to the narration of daily life stories in which the kitchen is the protagonist, and the effectiveness of digital, B2B and B2C campaigns based on the data collected, allowed Veneta Cucine to carve out a unique digital positioning, distinguishing itself from competitors and becoming a benchmark in the industry.
*Image Credits: © 2024 Veneta Cucine Spa