We supported Promove Demolition in collecting quality leads through specific brand awareness and lead generation activities related to the company's markets of interest and enhancing the quality and distinctiveness of the products offered.
Promove Demolition is a leading Italian manufacturer of hydraulic demolition hammers, hydraulic grapples/ shears, sorting grapples and other demolition equipment. The pillars on which the company's success is based are the exceptional dimensional accuracy and surface finish of the mechanical components, guaranteed by the use of modern, highly automated machines, and the great attention to customer needs and satisfaction, which is expressed in punctual pre- and after-sales service, in-depth technical support and timely supply of spare parts.
Promove Demolition expressed a desire to expand its presence in the international market, particularly the United Kingdom, France, Germany, and Spain, through improved digital marketing activities directed at lead generation. The actions were to raise awareness of the brand and the quality of its products by leading to a request for contact and information.
Grazie!
We analyzed Promove Demolition's needs and built a system in which different tools interact to bring to life a data-driven lead generation activity aimed at ensuring consistent results over time. Therefore, we designed a landing page aimed at user conversion and based on the specifics of Promove Demolition's products and service.
Through Google advertising campaigns, we channeled targeted traffic to this landing page, stimulating users to fill out the form there. Using the advanced Data Analysis tools of our Rubin Red platform, we finally initiated analytical monitoring of the information gathered from visitors' queries and their browsing actions, to identify key indications on the basis of which to refine subsequent Google campaigns.
A cycle that offers improved results over time and consistent effectiveness.
Targeted leveraging of the most advanced lead generation tools has enabled Promove Demolition to collect more quality leads and strengthen its presence in markets of interest.
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