Marposs - B2B Digital Marketing - B2B Lead Generation

From presence site to B2B lead generation tool

The collaboration with Marposs evolved in 3 phases.

• Phase 1: Corporate website

To enable Marposs to have a tool suitable for carrying out digital marketing activities successfully, we carried out a complete redesign of the company's website, paying great attention to SEO optimization and preparing the new site so that it would be able to take full advantage of the opportunities offered by content marketing. We built Marposs' new site using our Rubin Red platform, which offers advanced features that can boost performance.

• Step 2: Digital strategy

We built a digital strategy aimed at increasing brand and product visibility in the international market. Initially, we organized training sessions to Marpos operational staff, and then measured and analyzed user behaviors during generic browsing and while using specific web features. This allowed us to obtain a detailed report and gather clear indications to define the necessary changes and improvements from an SEO perspective based on the data.

• Phase 3: Data-driven digital marketing

We support Marposs with a constant proposal of new strategies and effective actions, based on continuous monitoring of data and performance, supporting its digital activity and growth over time.