For Fae Group, we created a B2B website with an international attitude, guiding visitors to discover the company and its products by offering them an engaging browsing experience, thanks in part to the graphic impact and 360° images. This tool accompanied the company on its rebranding journey and in strengthening its activities in different digital channels.
Fae Group is a Trentino-based leading manufacturer of equipment and vehicles for Land Clearing (such as trenchers, tillers and rock crushers), Construction (such as stabilizers and road tillers) and Demining (with radio-controlled tracked vehicles specifically for hazardous area clearance).
Quality construction and technological innovation are the pillars of Fae Group, which operates worldwide through its headquarters, 4 production sites, 6 sales subsidiaries located in Europe, the United States, Canada and Australia, and a dense network of retailers.
Fae Group informed us of the need to improve its digital presence, increasing the visibility of the site, making it more modern and able to engage the visitor, and supporting the restructuring of corporate communications, in line with the increasingly international nature of the organization and its positioning in different global markets.
The solution we created together with Fae Group is a website that has its strengths in rich content and functional, impactful design, in line with the need to attest to the quality of the products and the value of the company's expertise in the different operating sectors. The elegance and functionality of the pages, which offer rewarding navigation and immediate identification of the information sought, meet the rebranding guidelines and allow users to engage with a true 360-degree experience.
The advantages offered by this solution are obvious:
*Image Credits: © 2024 FAE Group