Customer Relationship Management

inbound marketing

We will help you capture online customers and lead them to your company

Today, customers look for products and services online, first and foremost. They inquire on websites and social media, interact with other users, read reviews, compare brands. With a deep understanding of Inbound Marketing, we will support you in creating effective campaigns that make the most of strategy, technology and content to intercept customers at the beginning of their search journey and then drive them to the solutions offered by your company.

Stay connected with prospects and customers

When a customer expresses a need in a store, they are "in the house" of the company and deal directly with its contact personnel. But, when they search online, it becomes very difficult for the company to provide them with consistent answers, support them in their needs, and propose their solutions clearly and directly.
Today, the primary search tool is the web, a "place" where users demand timely and accurate answers, look for valuable information, and foster a dialogue in which the company on the one hand can fully understand the customer's need and provide him with a suitable solution and, on the other hand, can collect important data useful to personalize the individual user's experience and make it more fulfilling and productive. Companies need a marketing tool that reaches people "during" their search, intercepts them, and accompanies them to the physical (stores) or digital (the website, e-commerce, app, social, etc.) "home" of the company. This tool, or more correctly this methodology, is Inbound Marketing.

Solution

Competently using inbound marketing to achieve certain results

Doing Inbound Marketing and achieving the expected results is not a matter of sheer luck, nor are complex mechanisms involved. It is "simply" a matter of taking great care of the three elements involved in this methodology: a precise strategy, quality content and a strong competence in using CRM platform tools. In other words, it implies understanding users' interests, analyzing data from all channels, defining activities and goals, producing valuable content, in formats best suited to the different touchpoints, and creating automated processes that distribute different content to the right audience, at the right time and in the right way.

Inbound marketing on a specialized platform

Inbound Marketing itself is not enough for an Inbound Marketing strategy: you have to technically approach every step, including preliminary and ancillary ones. For example, you need to start with a punctilious data analysis, with the understanding that this method works only if you present users with interesting and targeted information. In order to intercept your audience, you must act in a data-driven and omnichannel way.

For more than 10 years, what we have been doing is precisely to give answers to the communication needs of companies, always starting from data and a deep knowledge of the tools. Therefore, we will support you comprehensively in Inbound Marketing, from strategy to content to the most sophisticated programmable automations on our CRM platform.
The three bases of our Inbound Marketing activities are:

valuable content targeted to your potential customers;
SEO-optimized texts to reach the top places in search engine results;
the use of the most advanced CRM and marketing automation tools.

In this way, we will enable you to intercept your leads and accompany them every step of the path towards your products or services.

TARGETED CONSULTING

Together, we'll find the best fit for your company.

Benefits

Successes as results

Implementing targeted and effective Inbound Marketing strategies will benefit several areas of your business:

Sales

With the combined effort of CRM, marketing automation, and SEO friendly content, lead generation activity becomes more efficient: contacts are converted into highly profiled leads, and content and marketing automation accompany prospects toward a purchase decision.

Marketing

Marketing can take advantage of an ever-increasing flow of qualified leads to the company's website, attracted organically, thanks in part to the fact that, through constant action using the tools and logic of Inbound Marketing, the site can gain and maintain top positions on search engines.

Customer Service

Customer service can rely on a tool for continuous dialogue with customers, thus improving customer awareness (highly profiled contacts), implementing effective retention actions and refining the user experience.

Success Stories

Inbound Marketing

Content and Inbound Marketing: the power of content

Thanks to an editorial project, leveraging quality content and Inbound Marketing logic, we transformed Viessmann's industrial blog and residential blog into authoritative reference points for the target audience, improving customer experience and lead generation.

Read Now

Solutions

Company

Investors