Customer Relantionship Management

Content Creation

We will provide you with valuable content to engage your audience

Retail outlets, digital spaces, innovative channels: the interaction between a company and its customers or prospects is more varied, and often asynchronous, than ever. Content is the speech in this modern conversation: everything the company addresses to its audience to engage them and respond to their research and requests.
With strong technological and content creation expertise, we will support you in creating campaigns that leverage dedicated CRM automation tools and the quality of effective content.

More contact opportunities, more attention to responses

Brand and customers: two entities that are in constant contact today. More and more, in fact, are not only the communication channels (some of them innovative, such as AR and VR applications or IoT devices) that ignite the dialogue between the company and its audience, but also the "moments" of interaction, covering the entire customer journey. A context in which those who know how to properly nurture the conversation with customers benefit.
The language used in communication exchanges between prospects or customers and the company is content, that is, any communication disseminated outward: information, news, advice or answers to precise questions. Content, regardless of its format and the channel through which it is disseminated, must be of quality and consistent with users' interests and needs, in order to successfully intercept customers at the time and place (physical or digital) when they are looking for information about the brand or its products/services. Companies need to initiate and maintain a data-driven content strategy to create a positive customer experience (even before the commercial phase), nurture customer loyalty, and stimulate the emergence of new "ambassadors."

SOLUTION

The company values customers, customers value content

We support your communication needs by creating original, data-driven content designed to meet the interests and generate engagement in your customers and prospects at every stage of their customer journey, from first contact to post-sales and beyond. We use CRM data and marketing automation to deliver the right content, to the right person, at the right time. In addition, we implement processes designed to foster a long-lasting relationship between your company and its customers. These processes facilitate continuity between physical and digital touchpoints and enhance efficiency in marketing, sales, and customer service activities.

Your content speaks directly to every customer

To provide you with actionable and traceable results, we start with a preliminary audit that helps us clearly identify your company's positioning, mission and needs and define a thorough content marketing strategy, a true editorial project that makes use of strategic copywriting techniques and CRM tools to deliver relevant, effective and consistent one-to-one responses to your audience.

Our team of professional journalists and digital content strategists is dedicated to creating multichannel, SEO-optimized content that nurtures the relationship with your audience through:

editorial plans for planning releases on each channel;
web content development;
blog content development;
content revamping: updating your outdated content by editing and defining better performing formats;
social media content development;
tip sheets, whitepapers, e-books;
newsletters;
case studies;
conversion-focused landing pages;
email marketing campaigns;
video storytelling.

TARGETED CONSULTING

Together, we'll find the best fit for your company.

Benefits

Valuable content is the key to great benefits

A content strategy based on the production of valuable content will yield benefits in several areas of your business:

Marketing

Marketing will be able to attract potential customers by effectively guiding them toward a purchase decision, increase the brand's reputation as a benchmark in its industry, and create knowledge on issues that increase the importance and value of the proposed good or service.

Sales

Sales will benefit from data-driven strategies to target business opportunities and retain existing customers by building lasting relationships.

Customer Service

Customer service will benefit from the improved customer experience generated by customers' enjoyment of valuable content.

Solutions

Company

Investors