Customer Relationship Management

Channel bridging

We offer you effective contact management throughout the distribution chain

The quality of products and services is a key part of a company's success. When the market expands and intermediaries are added to the distribution chain, it is crucial to maintain control over the needs and demands of end customers and to enhance the entire supply chain (distributors, retailers or installers). Through innovative solutions and targeted use of CRM automation functions, we will provide you with visibility and control over data from every step in the distribution chain.

Offering quality at every stage

A company's reputation is closely linked to customer satisfaction, but also to the loyalty of each intermediary, such as distributors, retailers, and installers. With structured distribution chains, monitoring the responsiveness of service and products to the expectations of end customers is a complex task. Not having control over each step means not being able to govern the value chain, not being able to collect and analyze qualitative data from end customers, nor being able to assess retailer or installer satisfaction and involvement. Yet this is crucial information for designing medium- and long-term growth strategies. Thus arises the need for effective tools to connect the different links in the distribution chain and generate a flow of data that reaches the company from every junction, a supply chain management that offers clarity and reliability.

SOLUTION

Automation for effective supply chain management

We use the most advanced automation features of the CRM platform to give you a clear view of the entire supply chain and enable your company to effectively and productively control lead generation and management. Direct and automated contact with the end customer will enable you to gather important insights and add value to your collaboration with retailers and installers, who can ensure even more accurate and timely responses to end customers. We aim to to create a fluid and dynamic interaction involving marketing, sales, customer service and external entities involved in the supply chain.
In the start-up phases of these activities, our experts will work alongside your management to facilitate overcoming any obstacles, such as the difficulty in comparing data from different sources or the complexity of managing synergies between different departments.

Monitor the entire distribution chain, create value at every step

Channel Bridging activities are aimed at improving lead management by collecting qualitative data on end customers and qualifying stakeholders (retailers and installers) who can be turned into ambassadors of your brand. We manage for you and together with you, in a specialized way, the phases of:

re-engineering of marketing, sales and service processes, to build customer experience management;
design and implementation of technological solutions, to control through CRM the activities and analysis of data from the market;
design and development of digital sales tools for the field operator network that are easy to deploy and use (e.g., mobile apps);
upskilling and certification activities of field operators, especially installers and repair technicians, to turn them into "trusted advisors" to the customer and bearers of brand values.

TARGETED CONSULTING

Together, we'll find the best fit for your company.

Benefits

Connecting the dots, benefits arise

With the CRM platform's automation tools and our proven Channel Bridging methodologies, you will reap benefits in several areas:

Sales

Greater clarity of customer and stakeholder profiles enables sales to initiate effective lead management initiatives, gaining greater control of sales opportunities and enhancing the value of field workers to ensure greater direct presence on the ground.

Marketing

By aligning with sales and sharing information gathered in the value chain, marketing receives important qualitative insights that enable it to increase the personalization of its campaigns and pass more qualified leads to field operators.

Servizio Clienti

Customer service can take advantage of the data from all steps of the supply chain and activate operators who are in contact with the end customer, with benefits in responding to inquiries and resolving problems in a timely manner, while also identifying new sales opportunities to pass on to sales.

SUCCESS STORIES

Channel Bridging