In the digital age, people are searching for and buying products and services online. As a result, the corporate website must become a tool for sales, customer dialogue, and lead generation. It is no longer sufficient to consider the website a showcase, well-structured and well-planned.
With a CMS integrated into the CRM platform, we will support you in creating a comprehensive and modern website that is effective in converting leads and manageable in complete autonomy.
A website was once simply a company's digital "presence." However, this definition is no longer accurate. A website is now one of the most important tools at a company's disposal, rather than simply a digital shop window or billboard. The website serves as a comprehensive representation of the company's offerings, values, and unique identity. It acts as a gateway for potential customers, guiding them through the purchasing journey and collecting data about their needs and preferences. This information is crucial for delivering a superior customer experience. Every organization, regardless of whether it is B2B or B2C, whether it offers products or services, whether it operates domestically or internationally, must rely on its website to gain competitive advantages and to ensure the right support for its marketing and sales strategies. One possible solution is to manage the site and related tools independently, without having to set up an in-house department or constantly turn to external companies.
We offer a comprehensive solution to optimize your online presence and drive conversions. Our integrated approach combines an advanced CRM platform with a CMS, or content management system. This software, installed directly on the web server, empowers you to create, manage, and modify site content autonomously, eliminating the need for programming expertise. This integration of site and marketing automation features provides a powerful tool for your digital marketing strategy.
The CMS we propose is free and offers businesses the ability to create a website quickly and easily, choosing from many available themes and using the drag-and-drop page editor, which allows you to insert, delete, edit, or move page content instantly. With our in-depth knowledge of CRM and CMS tools, we will support you in choosing, customizing, and setting up all the features useful to your business. This will allow you to make the most of custom domains and premium hosting, enhancing your online presence through the interaction between your new site and tools such as email marketing, meetings, or live chat.
The advantages of an effective website and the ability to manage it independently are just the beginning. This solution can also benefit your business in many other ways:
Marketing will be able to leverage the marketing automation capabilities of the CRM platform and integrated site, with complete autonomy in managing pages and publications. This will allow them to capitalize on the opportunities offered by dynamic content, which is capable of recognizing the visitor and showing them content that aligns with their behavioral profile and expressed needs.
By integrating the site with enterprise CRM and ERP, sales will be able to build systems to configure, automate, and speed up sales processes and generate highly qualified leads.
A Single Customer View updated in real time and enriched by data on visitor/content interactions will greatly benefit customer service.
We have offered this solution to organizations of different sizes and industries, supporting their specific needs and helping them achieve important goals. Learn about some of our success stories here: